WOW Day banner with logos and date of 20 May 2026. Image of SES volunteers in orange.

WOW Day - Wear Orange Wednesday

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Three SES Volunteers in full protective gear standing in front of tall hedges. They have smiling faces. Wear Orange Wednesday (WOW Day) , taking place on Wednesday, 20 May, is a national day dedicated to celebrating and showing appreciation for the incredible SES volunteers in Queensland and across Australia. These selfless individuals support our communities during storms, floods, and other emergencies, often in the most challenging circumstances.

This past year has been particularly demanding, with Queensland experiencing another severe weather season. Despite these challenges, our SES volunteers have once again shown exceptional commitment and resilience, responding to over 14,000 requests for assistance since WOW Day in May 2025!

WOW Day provides a wonderful opportunity for people across Queensland and the nation to express their gratitude to these volunteers who generously give their time to help others in need. Many choose to show their support by sharing WOW messages and photos in the lead-up to the day and by wearing orange on Wednesday, 20 May 2026.

This year, WOW Day coincides with National Volunteer Week (18–24 May), a time to recognise the invaluable contributions of volunteers from all walks of life. The theme for this year’s National Volunteer Week is "Your Year to Volunteer", encouraging everyone to reflect on the importance of volunteering and consider how they might contribute to their communities. As we celebrate WOW Day, let’s take a moment to thank the volunteers in our lives and think about how we, too, can make a difference.

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How you can get involved

How can you support Wear Orange Wednesday? Whether you employ a QLD SES volunteer or just want to thank your local volunteers, here are a few ways you can get involved:

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Two people hold a selfie frame posing for a photo, wearing orange accessories.

Wear orange

Wear orange and encourage others to wear orange on the day.

A display of cupcakes in orange cups with an orange thankyou on each.

Host an orange themed event

Host an orange event to recognise SES volunteers in your workplace.

WOW image frame with two SES volunteers taking a selfie smiling.

Share your photo or video

Share your photos or videos of thanks, and use the hashtag #ThankyouSES.

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Campaign resources

Download the WOW 2026 resources below.

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WOW Day social tile with 2 volunteers smiling.

Get involved online

Find our social media tiles in our stakeholder pack.

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Group of SES volunteers and community standing in front of a banner.

Stakeholder toolkit

This toolkit is designed for government departments, local councils, schools, and QLD SES members who are responsible for managing digital communications, social media, content creation, and marketing.

Stakeholder communication toolkit 

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